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The concept of Bizz is a relatively easy sell for current users: Set up a discrete profile for networking, all while continuing under the principle that anyone can match, but women alone can initiate contact.
Unlike many other professional and social networks, which exist to connect you to people you know, Bizz’s mission is to introduce you to new contacts, with added protections like verified profiles.
Now Bumble is betting that its matchmaking technology can do more than foster romantic or personal connections.
After launching its Bumble BFF vertical a year ago, which pairs users with new friends, Wolfe is repositioning the company to make room for Bumble Bizz, a professional networking vertical debuting in early October where users can look for work, find a business partner, or hire new talent.
One key to Bizz’s success will be drawing a new demographic of users into Bumble’s ecosystem.
Before she launched the company, she didn’t even identify as a feminist.With it, she’s expanding her ambitions—for Bumble and for women.