Online dating for over fifties try dating magazine
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Mysinglefriend, founded in 2004 by Sarah Beeny, uses peer endorsement as a key part of the site's appeal.
Now operating in over 150 countries, they have noted the need to connect specific groups of people and offer a senior singles section.
Closer to home, giants such as have seen more than 10m members join in the UK alone since 2005.
What he found was that even though this is one of the fastest growing demographics of single people, most would never consider online dating without their child's encouragement.
Having proven the concept - being certain there was both a need and commercial value - Matt went about building a team to assist him with the creation of the site.
Our site helps fifty year olds connect with each other for casual encounters and naughty experiences.