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Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
Kari Lerum of the University of Washington suggests that men are more open and vulnerable in cam rooms than in strip clubs, and can become very invested in relationships which only exist on the screen.
The term webcam is a clipped compound used to combine the terms video camera and World Wide Web.
A webcam model often performs erotic acts online, such as stripping, in exchange for money, goods, or attention. Since many webcam models operate from their homes, they are free to choose the amount of sexual content for their broadcasts.
In 1996 an American college student and conceptual artist, Jenny Ringley, created a website called "Jenni Cam." Her web camera was located in her dorm room and automatically photographed her every few minutes.
Make friends, watch amateur videos and participate in LIVE webcam sex chats.
The camera captured Ringley doing almost everything – brushing her teeth, doing her laundry, doing stripteases – and then broadcast its images live over the Internet.
However Amanda made an important early discovery that would influence the camming industry for decades to come – that a website's popularity could be greatly increased by enabling viewers to chat with a performer while online.
The film's director, Sean Dunne, states of the fans, "They said it’s not like a strip club -- it’s like a community, and you feel it when you’re in these chat rooms.
It’s a community and entertainment that goes very far beyond sexuality." However Dr.However this is not the first time that conversational interaction had become a boon for the erotic entertainment industry.