Valentine dating service
The couple, both of whom are in their 20s, worked with a farm in Ecuador to develop a wax-based solution that can preserve each rose's texture, shape and even some of its scent.
To promote their unusual flowers, the couple has shown marketing savvy by harnessing the power of celebrities' social media accounts.
Venus Et Fleur has 44 employees and expects to make between million and million in revenue this year.
Venus Et Fleur is now the exclusive floral vendor for department store Saks Fifth Avenue.
In the month leading up to Valentine's Day, it processed over 1,000 orders a day. The company says it already delivers more than 80,000 arrangements each year.
Three flower delivery startups raised tens of millions of dollars last year.
Amsterdam-based subscription flower delivery service Bloomon raised million; Los Angeles-based The Bouqs, which focuses on cut-to-order flowers from sustainable farms, raised million; and London-based Bloom & Wild raised .7 million.Customers have used the roses to celebrate all kind of occasions, including marriage proposals, birthdays and announcements of a future baby's sex, Bansal said.